The Relationship Between Self Control and Celebrity Worship in Shaping Digital Consumption Behavior within the K-Pop Fandom Ecosystem. ADI Journal on Recent Innovation (AJRI), [S. l.], v. 8, n. 2, p. 122–131, 2026. DOI: 10.34306/ajri.v8i2.1580. Disponível em: https://adi-journal.org/index.php/ajri/article/view/1580. Acesso em: 15 oct. 2026.