Evaluating the Impact of Digital Technology Adoption on Business Strategy Transformation: An SmartPLS Analysis in the E-Commerce Industry. ADI Journal on Recent Innovation (AJRI), [S. l.], v. 6, n. 1, p. 81–88, 2024. DOI: 10.34306/ajri.v6i1.1117. Disponível em: https://adi-journal.org/index.php/ajri/article/view/1117. Acesso em: 26 jun. 2026.