Factors Influencing Core Brand Attitude and Consumer Perceptional Fit in the Pandemic Era and Their Implications for Purchase Intention Toward Extended Product. Conference Series, [S. l.], v. 3, n. 2, p. 455–468, 2021. DOI: 10.34306/conferenceseries.v3i2.613. Disponível em: https://adi-journal.org/index.php/conferenceseries/article/view/613. Acesso em: 4 jun. 2026.