Era Baru Ekonomi Digital: Studi Komprehensif tentang Teknologi dan Pasar
DOI:
https://doi.org/10.34306/abdi.v5i1.1095Kata Kunci:
Ekonomi Digital, Kecerdasan Buatan, Blockchain, Internet of Things, Inovasi TeknologiAbstrak
Penelitian ini bertujuan untuk menganalisis dampak teknologi canggih seperti Kecerdasan Buatan (AI),
blockchain, dan Internet of Things (IoT) terhadap ekonomi digital. Dengan menggunakan pendekatan
kuantitatif dan metode deskriptif-analitis, penelitian ini mengumpulkan dan menganalisis data dari sektor ritel,
perbankan, teknologi informasi, dan sektor lainnya. Hasil penelitian menunjukkan bahwa teknologi ini secara
signifikan meningkatkan efisiensi operasional, keamanan transaksi, dan personalisasi layanan pelanggan. AI
telah memperkaya pengalaman pelanggan melalui personalisasi yang ditingkatkan, sementara blockchain telah
meningkatkan transparansi dan keamanan dalam transaksi digital. IoT telah memfasilitasi otomasi dan
peningkatan efisiensi dalam operasi sehari-hari. Temuan ini memberikan wawasan berharga bagi praktisi untuk
mengintegrasikan teknologi digital dalam strategi bisnis mereka guna meningkatkan kompetitif dan inovasi.
Penelitian ini juga menyarankan perlunya kebijakan yang mendukung adopsi teknologi serta penelitian lebih
lanjut untuk menggali potensi penuh dari inovasi teknologi dalam ekonomi digital.
Unduhan
Data unduhan belum tersedia.
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Unduhan
Diterbitkan
2024-06-24
Cara Mengutip
Destiani, R. D., & Mufiidah, A. N. (2024). Era Baru Ekonomi Digital: Studi Komprehensif tentang Teknologi dan Pasar. ADI Bisnis Digital Interdisiplin Jurnal, 5(1), 47–50. https://doi.org/10.34306/abdi.v5i1.1095
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Hak Cipta (c) 2024 Romanda Dwi Destiani, Andi Nabiilah Mufiidah (Author)
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