Analisis Big Data dan Bisnis Intelegent Melalui Lensa Baurang Pemasaran Pada Industri Manufaktur

Abstract

This article discusses big data analysis which has been used for disruptive technology to reshape business intelligence. This is a domain for relying on data analysis to obtain various business insights for making better decisions. As a reference to the latest article on the manufacturing industry in Tangerang, we researched and analyzed big data using a marketing framework as well as in several articles. From identifying data sources, methods and related applications, there are a number of important marketing perspectives, such as product, price, promotion, place, people who run it as a reference and basis for the basis of marketing intelligence. In discussing the existence of several or several problems in several studies that are widely used in the future to be able to analyze big data and business intelligence related to marketing problems.