Effective Strategies for Facing Global Dynamics: A Proven Organizational Change Management Approach
DOI:
https://doi.org/10.34306/abdi.v5i2.1174Keywords:
Manajemen Perubahan Organisasi, Strategi Adaptif, Studi Kasus Kualitatif, Transformasi Bisnis Global, Fleksibilitas OrganisasiAbstract
In the modern business era full of rapid change, uncertainty, and complexity, organizational change management is key to facing the ever-evolving global dynamics. The background of this research is the challenges faced by companies, such as tight competition, technological advances, global market fluctuations, changes in regulatory policies, and geopolitical risks, which require organizations to adapt effectively. The object of this research is to identify change management strategies that have proven successful in facing these challenges. Using a qualitative approach and case study method, this study explores various adaptive, responsive, and flexible strategies that have been implemented by organizations. The results of the study indicate that adaptive strategies enable organizations to respond to change quickly, responsive strategies help formulate timely solutions, and flexible strategies support the adjustment of internal processes to global market needs. The combination of these three strategies helps organizations maintain operational stability, increase readiness to face global change, and achieve sustainable competitive advantage. This study concludes that the implementation of structured and flexible change management strategies provides effective solutions for organizations and contributes significantly to the literature on organizational management and becomes a practical guide for business leaders.
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Copyright (c) 2024 Nyree Ani, Rifqa Nabila Muti, Lista Meria (Author)

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