Visual Design Optimization for Increased Conversion Rates on Digital Platforms
DOI:
https://doi.org/10.34306/abdi.v5i2.1175Keywords:
Desain Visual, Platform Digital, Keterlibatan Pengguna, Tingkat KonversiAbstract
In the ever-evolving digital era, optimizing visual design has become an important focus for companies operating on digital platforms. However, although attractive and brand-appropriate visual design has been recognized as important, there is still a gap in research on how visual design elements can directly affect user engagement and conversion rates. This study aims to investigate the effect of visual design quality and information engagement on user engagement and conversion rates. This research method uses Structural Equation Modeling (SEM) with SmartPLS software, involving 150 respondents who are active users of digital platforms from various industries. The results of the analysis show that visual design quality has a significant effect on user engagement and conversion rates, while information engagement has a positive contribution to user engagement. These findings emphasize the urgency of integrating high-quality visual design and effective information delivery into digital platform strategies. This study provides relevant practical guidance for digital platform developers and graphic design professionals to create engaging and impactful user experiences.
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