Analisis Tren Pasar dan Pengambilan Keputusan Berbasis Data dalam Meningkatkan Daya Saing Bisnis
DOI:
https://doi.org/10.34306/abdi.v5i2.1178Kata Kunci:
Analisis tren pasar, Pengambilan Keputusan, Kecerdasan Buatan, Daya Saing BisnisAbstrak
Penelitian ini menyelidiki integrasi analisis tren pasar, pengambilan keputusan berbasis data, dan kecerdasan buatan dalam konteks peningkatan daya saing bisnis. Dengan menggunakan pendekatan kuantitatif dan SmartPLS, hubungan antara variabel-variabel kunci seperti Analisis Tren Pasar (ATP), Pengambilan Keputusan Berbasis Data (PKBD), Kecerdasan Buatan (KB), dan Daya Saing Usaha (DSB) dieksplorasi. Hasil analisis menunjukkan bahwa ATP dan KB berpengaruh positif signifikan terhadap PKBD yang selanjutnya berpengaruh positif terhadap DSB. Temuan ini menyoroti pentingnya penggunaan data dan analisis tren pasar secara cerdas dalam pengambilan keputusan strategis, yang dapat meningkatkan kinerja bisnis dalam menghadapi dinamika pasar yang kompleks. Implikasi praktis dari penelitian ini adalah perusahaan perlu mengembangkan kemampuan dalam mengelola dan menganalisis data secara efektif, serta memanfaatkan wawasan dari analisis data untuk mendukung pengambilan keputusan yang adaptif dan responsif terhadap perubahan pasar.
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