Enhancing Social Value through Orange Technology Adoption in Creative Industry Micro Enterprises

Ninda Lutfiani; Hindriyanto Dwi Purnomo; Heru Riza Chakim; Syahrul Mu’Arif Wahid; Oliver Sauntos

doi:10.34306/abdi.v6i2.1353

Penulis

Ninda Lutfiani Satya Wacana Christian University Author https://orcid.org/0000-0001-7019-0020
Hindriyanto Dwi Purnomo Satya Wacana Christian University Author https://orcid.org/0000-0001-6728-7868
Heru Riza Chakim University of Raharja Author https://orcid.org/0000-0001-9550-7856
Syahrul Mu’Arif Wahid University of Raharja Author https://orcid.org/0009-0002-1247-4740
Oliver Sauntos Pandawan Incorporation Author

DOI:

https://doi.org/10.34306/abdi.v6i2.1353

Kata Kunci:

Orange Technology, Creative Industry, Micro Enterprise, Community, Social Value

Abstrak

The development of the creative industry, which is increasingly influenced by digitalization, has encouraged micro-enterprises to utilize technology as a means to enhance creativity, broaden market reach, and build stronger social value. However, limitations in digital literacy, access to technology, and ecosystem support remain significant obstacles for micro-enterprises in achieving optimal social impact. orange technology, as a technological approach that integrates creativity, humanity, and digital innovation, offers opportunities to strengthen social contributions through inclusive and sustainable creative practices. This study aims to examine in depth how the adoption of orange technology can enhance social value in micro-scale creative industries and to identify the mechanisms that contribute to strengthening creativity, community empowerment, and digital inclusivity. The research method employed is a qualitative approach through in-depth interviews with micro-enterprise actors to understand their experiences in adopting technology, the benefits perceived, and the social changes emerging from its implementation. The analysis is conducted by exploring patterns of technology utilization, changes in creative practices, community participation dynamics, and the transformation of social values produced. The findings indicate that the adoption of orange technology can expand the visibility of local culture, increase inclusive community participation, and strengthen the creative capacity of micro-enterprise actors through the use of digital platforms that highlight creativity and humanistic values. In addition, this technology contributes to enhancing community trust and the economic resilience of micro-enterprises. This study concludes that orange technology is an important foundation for reinforcing social value in the micro-scale creative industry sector. Its implementation requires support from an inclusive innovation ecosystem, enabling digital policies, and improved technological literacy in order to generate sustainable social impact for communities and micro-enterprise actors.

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