Digital Analytics Capabilities, Business Model Transformation, and Organizational Agility in Digital Business: Kemampuan Analitik Digital, Transformasi Model Bisnis, dan Kelincahan Organisasi dalam Bisnis Digital

Ryan Saputra Alam; Salahuddin  Alam

doi:10.34306/abdi.v7i2.1688

Authors

Ryan Saputra Alam STIE Mulia Pratama Author https://orcid.org/0009-0007-0769-2002
Salahuddin Alam Universitas Hasanuddin Author

DOI:

https://doi.org/10.34306/abdi.v7i2.1688

Keywords:

Digital Analytics Capability, Business Model Transformation, Organizational Agility, Business Model Innovation, Dynamic Capabilities

Abstract

The rapid development of digital technologies requires organizations to strengthen their ability to analyze data and adapt business models to increasingly dynamic market and technological conditions. This study examines the relationship between digital analytics capability, business model transformation, and organizational agility in responding to environmental changes. A quantitative approach was employed through a survey of organizations that utilize digital technologies in their business activities. The collected data were analyzed using Partial Least Squares Structural Equation Modeling to examine the effect of digital analytics capability on business model transformation and its contribution to organizational agility. The findings indicate that digital analytics capability strengthens organizations’ ability to identify environmental changes, interpret business information, and support data-driven decision-making. Business model transformation also serves as a strategic mechanism linking analytics capability with organizational agility through adjustments in business processes, value propositions, and resource configurations. The study demonstrates that digital analytics capability functions not merely as a decision-support resource but also as a strategic foundation for transforming business models and enhancing organizational agility. The findings provide practical implications for organizations seeking to integrate digital analytics with business model innovation to respond to market changes more rapidly, flexibly, and sustainably. This study also contributes to the digital business literature by positioning analytics capability and business model transformation as interconnected organizational mechanisms for strengthening agility in digitally driven business environments.

References

[1] H. Abuseta, K. Iyiola, and H. Y. Aljuhmani, “Digital technologies and business model innovation in turbulent markets: Unlocking the power of agility and absorptive capacity,” Sustainability, vol. 17, no. 12, p. 5296, 2025.

[2] D. Indiyati, A. Prasetio, F. P. Sary, N. Dudija, and U. Rahardja, “The impact of mindset and self-efficacy on entrepreneurial intentions in indonesia,” Aptisi Transactions on Technopreneurship (ATT), vol. 8, no. 3, pp. 850–861, 2026.

[3] C. Li, A. Khan, H. Ahmad, and M. Shahzad, “Business analytics competencies in stabilizing firms’ agility and digital innovation amid covid-19,” Journal of Innovation & Knowledge, vol. 7, no. 4, p. 100246, 2022.

[4] R. T. H. Safariningsih, U. Rahardja, M. T. D. S. Putri, N. Azizah, E. Harris et al., “Advanced big data analytics for proactive cyber threat mitigation in large scale computer networks,” Journal of Computer Science and Technology Application, vol. 3, no. 2, pp. 199–212, 2026.

[5] S. Mueller-Saegebrecht and A.-T. Walter, “Strategic agility an urgent capability for successful business model innovation? a conceptual process model and theoretical framework,” Strategic Change, vol. 34, no. 3, pp. 407–428, 2025.

[6] H. Kumar, M. Lavanya, P. Amin, S. Varalakshmi, D. Sharma, P. K. Shinde, S. Pattnaik, and A. Upadhyay, “Digital innovation as a catalyst for enhancing organizational agility in rapidly changing business environments,” Management (Montevideo), vol. 3, pp. 169–169, 2025.

[7] A. S. Anita, T. Kuusk, G. Nicola, M. Hardini, and U. Rahardja, “Advancements in artificial intelligence and their contributions to sustainable development goals: A multidisciplinary review,” Smart Human-centered Emerging Research in Machine Intelligence, vol. 2, no. 1, pp. 37–47, 2026.

[8] M. Xu, Y. Zhang, H. Sun, Y. Tang, and J. Li, “How digital transformation enhances corporate innovation performance: The mediating roles of big data capabilities and organizational agility,” Heliyon, vol. 10, no. 14, 2024.

[9] K. Khan and S. M. F. E. A. Siddiqui, “Integrating digital transformation and strategic agility into proactive resilience models: An extended framework for organizational performance and ambidextrous capability,” The Critical Review of Social Sciences Studies, vol. 3, no. 3, pp. 3218–3246, 2025.

[10] Y. Barlette and P. Baillette, “Big data analytics in turbulent contexts: towards organizational change for enhanced agility,” Production Planning & Control, vol. 33, no. 2-3, pp. 105–122, 2022.

[11] H. Hamdan, U. Rahardja, M. Muhtarom, and A. Valerry, “Transforming education management with orange servant leadership and happiness practices,” Aptisi Transactions on Technopreneurship (ATT), vol. 8, no. 2, pp. 741–753, 2026.

[12] J. M. Oliveira and C. F. Gomes, “Organizational agility in the digital age: the role of excellence models in enabling strategic responsiveness,” International Journal of Quality & Reliability Management, vol. 43, no. 6, pp. 1723–1745, 2026.

[13] L. Meria, M. S. Gunawan, S. Solahudin, U. Rahardja, and A. Patel, “Enhancing digital business students competence through ui/ux design training for digital product development,” ADI Pengabdian Kepada Masyarakat, vol. 6, no. 2, pp. 133–144, 2026.

[14] C. Xie, X. Xu, Y. Gong, and J. Xiong, “Big data analytics capability and business alignment for organizational agility: a fit perspective,” Journal of Global Information Management (JGIM), vol. 30, no. 1, pp. 1–27, 2022.

[15] S. Dlamini, E. Kurniyaningrum, K. Kustiyono, U. Rahardja, Q. Aini, and S. Mahfudz, “Machine learning-based big data analytics for personalized health insurance services,” Smart Human-centered Emerging Research in Machine Intelligence, vol. 2, no. 1, pp. 26–36, 2026.

[16] T. Atobishi, S. Moh’d Abu Bakir, and S. Nosratabadi, “How do digital capabilities affect organizational performance in the public sector? the mediating role of the organizational agility,” Administrative Sciences, vol. 14, no. 2, p. 37, 2024.

[17] H. Mao, S. Liu, and Y. Gong, “Balancing structural it capabilities for organizational agility in digital transformation: a resource orchestration view,” International Journal of Operations & Production Management, vol. 44, no. 1, pp. 315–344, 2024.

[18] Kementerian Komunikasi dan Digital Republik Indonesia. (2024, Aug.) Masa depan ekonomi digital indonesia, strategi menuju 2030. Kementerian Komunikasi dan Digital Republik Indonesia. [Online]. Available: https://www.komdigi.go.id/berita/ekonomi-digital/detail/ masa-depan-ekonomi-digital-indonesia-strategi-menuju-2030

[19] C. Gong and V. Ribiere, “Understanding the role of organizational agility in the context of digital transformation: an integrative literature review,” VINE Journal of Information and Knowledge Management Systems, vol. 55, no. 2, pp. 351–378, 2025.

[20] C. Pelletier, F. L’ecuyer, and L. Raymond, “Building organizational agility through digital transformation: a configurational approach in smes,” Industrial Management & Data Systems, vol. 125, no. 4, pp. 1503– 1529, 2025.

[21] T. Sendjaja, D. J. Rachbini, R. Astini, and D. Asih, “Driving socialpreneurship and diving into digital transformation to enhance donation intentions in indonesia,” Aptisi Transactions on Technopreneurship (ATT), vol. 7, no. 3, pp. 687–700, 2025.

[22] J. Cui, “The impact of absorptive capacity, organizational creativity, organizational agility, and organizational resilience on organizational performance: Mediating role of digital transformation,” Organizational Creativity, Organizational Agility, and Organizational Resilience on Organizational Performance: Mediating Role of Digital Transformation (January 05, 2025), 2025.

[23] M. Ramadan, N. Bou Zakhem, H. Baydoun, A. Daouk, S. Youssef, A. El Fawal, J. Elia, and A. Ashaal, “Toward digital transformation and business model innovation: the nexus between leadership, organizational agility, and knowledge transfer,” Administrative Sciences, vol. 13, no. 8, p. 185, 2023.

[24] L. Z. Nasution, H. Siregar, R. Ismal, and T. Mariyanti, “Tawhidi string relationship (tsr) approach to entrepreneurial growth in waqf linked sukuk,” Aptisi Transactions on Technopreneurship (ATT), vol. 7, no. 3, pp. 701–712, 2025.

[25] H. Zhang, H. Ding, and J. Xiao, “How organizational agility promotes digital transformation: An empirical study,” Sustainability, vol. 15, no. 14, p. 11304, 2023.

[26] A. Bux, Y. Zhu, and S. Devi, “Enhancing organizational agility through knowledge sharing and open innovation: The role of transformational leadership in digital transformation,” Sustainability, vol. 17, no. 15, p. 6765, 2025.

[27] P. Pandey, S. Chaudhary, and X. Nie, “Technopreneurial filtering technique for speckle noise reduction in ultrasound imaging of polycystic ovary syndrome,” Aptisi Transactions on Technopreneurship (ATT), vol. 7, no. 3, pp. 713–725, 2025.

[28] E. ¨O. Alakas¸, “Digital transformational leadership and organizational agility in digital transformation: Structural equation modelling of the moderating effects of digital culture and digital strategy,” The Journal of High Technology Management Research, vol. 35, no. 2, p. 100517, 2024.

[29] W. Probojakti, H. N. Utami, A. Prasetya, and M. F. Riza, “Driving sustainable competitive advantage in banking: The role of transformational leadership and digital transformation in organizational agility and corporate resiliency,” Business Strategy and the Environment, vol. 34, no. 1, pp. 670–689, 2025.

[30] Y. Syarkani, “The mediating role of organizational agility in the relationship between digital transformation and firm performance,” Journal of Social and Economics Research, vol. 7, no. 2, pp. 102–116, 2025.