Pembangunan Ekonomi Indonesia Dengan Tantangan Transformasi Digital

Nina Rahayu; Ignatius Agus Supriyono; Eki Mulyawan; Farhan Nurfadhillah; Dasba Rio Yulianto; Ahmad Zulikur Ramadhan

doi:10.34306/abdi.v4i1.823

Authors

Nina Rahayu Universitas Raharja Author
Ignatius Agus Supriyono Universitas Raharja Author
Eki Mulyawan Universitas Raharja Author
Farhan Nurfadhillah Universitas Raharja Author
Dasba Rio Yulianto Universitas Raharja Author
Ahmad Zulikur Ramadhan Universitas Raharja Author

DOI:

https://doi.org/10.34306/abdi.v4i1.823

Keywords:

Ekonomi Digital, Ekonomi Kreatif, UMKM, Industri Kreatif

Abstract

In our current revolutionary era, the digital economy is a projection of new talents that can inspire competitiveness. The digital economy is currently growing rapidly throughout the world, including Indonesia, as evidenced by the increasing number of internet users. In early 2021, internet users in Indonesia will reach 204.7 million, an increase of 8 million compared to January 2020. Especially when the COVID-19 pandemic changes the way services work and consumer behavior. Economic actors must innovate to harmonize new consumer habits, from traditional buying and selling models to e-commerce. The Indonesian E-Commerce Association found that until March 2021, the number of MSMEs registered in various markets reached the range of 5.8 million. That number has risen to 4.8 million since the end of 2020. However, it is becoming increasingly clear that ongoing digitization is not only benefiting economic actors who can thrive with technological advances, but also creating gaps for those who cannot. This research is a literature study and is the result of the researcher's thinking. This type of data uses secondary data with a qualitative approach. The benefits of digitalization for the development of the Indonesian economy include increasing market share, simplifying transactions, increasing production, simplifying payments, and diversifying promotions. Weaknesses, on the other hand, include lack of uptake, vulnerability to fraud, and plagiarism. The creative industry sector.

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