Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)

Lihat Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)

All articles in this issue (10 original research articles) were authored/co-authored by 50 authors from 8 countries: Indonesia, Colombia, Estonia, Singapore, United Kingdom, United States, New Zealand, South Africa.

Bendera-Indonesia Bendera-Colombia Preview Bendera-singapore Preview Bendera-USA Bendera-Newzealand Preview

DOI: https://doi.org/10.34306/abdi.v6i1

Diterbitkan: 2025-06-02

Articles

Digitalization of Financial Literacy and Social Media as a Sustainable Economic Strategy in Food & Beverages Digitalisasi Literasi Keuangan dan Media Sosial sebagai Strategi Ekonomi Berkelanjutan pada Food & Beverages

Hamdan Hamdan, Efa Ayu Nabila, Reyhan Algiffary Gunawan, Ajeng Putri Valentie, Carlos Perez (Author)

99-107
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The Application of Artificial Intelligence in HR Recruitment Strategies Impacts Startupreneur Buying Interest Penerapan Kecerdasan Buatan dalam Strategi Rekrutmen SDM Berdampak pada Minat Beli Startupreneur

Nuke Puji Lestari Santoso, Marviola Hardini, Maulana Faqih Farail, Anandha Fitriani, Kristina Vaher (Author)

88-98
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Optimizing Pricing and Digital Marketing to Strengthen Consumer Loyalty in Startupreneur Optimalisasi Harga dan Digital Marketing untuk Meningkatkan Loyalitas Konsumen Startupreneur

Po Abas Sunarya, Muhamad Ikhsan Mustopa, Dwi Julianingsih, Natalie Bibils, Chua Toh Hua (Author)

77-87
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Analysis of Omni Channel Strategy in Digital Retail on Modern Indonesian Consumer Behavior Analisis Strategi Omni Channel dalam Ritel Digital terhadap Perilaku Konsumen Indonesia Modern

Farisha Andi Baso, Santa Lusianna Sitorus, Vivi Meilinda, Sheila Aulia Anjani, Marta Rodriguez (Author)

66-76
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Digitalization of Business and Marketing Strategies to Increase Brand Awareness in the 4.0 Era Strategi Digitalisasi Bisnis dan Pemasaran untuk Meningkatkan Brand Awareness di Era 4.0

Richard Andre Sunarjo, Hikmal Baedowi, Untung Rahardja, Muhammad Ghifari Ilham, Jonathan Parker (Author)

55-65
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Digital Transformation and Branding for Empowering the Creative Economy Based on Local Wisdom Transformasi Digital dan Branding untuk Pemberdayaan Ekonomi Kreatif Berbasis Kearifan Lokal

Muhamad Yusup, Muhammad Faris Ariq, Erni Juliana Al Hasanah Nasution, Aulianda Zahrina Fahreza, John Edwards (Author)

45-54
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Big Data Analytics and Online Promotional Strategies to Boost Digital Business Sales Analisis Big Data dan Strategi Promosi Online untuk Meningkatkan Penjualan Bisnis Digital

Tuti Nurhaeni, Refa Azka, Nova Syahrani Arasid, Meriyana Sunengsih, Richard Evans (Author)

33-44
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Digital Transformation in Supply Chain for Business Operational Efficiency Transparansi dan Efisiensi Pengembangan Startupreneur pada Keuangan Digital Berbasis Teknologi Blockchain

Adam Faturahman, Nugroho Prihantoni Wibowo, Fitra Putri Oganda, Jihan Zanubiya, Thomas Green (Author)

21-32
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Integration of Artificial Intelligence in Digital Marketing Strategies Based on Business Data Analytics Integrasi Kecerdasan Buatan dalam Strategi Pemasaran Digital Berbasis Analisis Data Bisnis

Qurotul Aini, Sutama Wisnu Dyatmika, Mochamad Heru Riza Chakim, Miftakhul Khasanah, Zabenaso Queen (Author)

12-20
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Enhancing Transparency and Efficiency in Startupreneur Development through Blockchain Enabled Digital Finance Transparansi dan Efisiensi Pengembangan Startupreneur pada Keuangan Digital Berbasis Teknologi Blockchain

Dwi Andayani, Jihad Fadel Muhamad, Ninda Lutfiani, Wahyu Nur Wahid, Kgomotso Moyo (Author)

1-11
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