Penggunaan Big Data untuk Personalisasi Layanan dalam Bisnis E-Commerce
DOI:
https://doi.org/10.34306/abdi.v5i1.1098Kata Kunci:
Big data, Personalisasi Layanan, E-commerce, Machine Learning, Kepuasan PelangganAbstrak
Penelitian ini mengkaji penggunaan big data untuk personalisasi layanan dalam bisnis e-commerce. Dengan
memanfaatkan algoritma machine learning, perusahaan dapat mengelompokkan pelanggan berdasarkan pola
belanja mereka dan memberikan rekomendasi produk yang lebih relevan. Hasil penelitian menunjukkan bahwa
personalisasi layanan berbasis big data secara signifikan meningkatkan kepuasan pelanggan sebesar 20% dan
loyalitas pelanggan sebesar 15%. Selain itu, implementasi personalisasi ini juga meningkatkan efisiensi
operasional dan penjualan produk yang direkomendasikan sebesar 25%. Temuan ini menunjukkan bahwa
strategi personalisasi berbasis big data tidak hanya meningkatkan pengalaman pelanggan tetapi juga
memberikan keunggulan kompetitif bagi perusahaan e-commerce. Penelitian ini menyarankan agar perusahaan
e-commerce terus mengembangkan dan mengadopsi teknologi big data dan machine learning untuk
mengoptimalkan personalisasi layanan dan mencapai kinerja bisnis yang lebih baik.
Unduhan
Data unduhan belum tersedia.
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Unduhan
Diterbitkan
2024-06-24
Cara Mengutip
Septiani, S., musthofa, & Seviawani, P. (2024). Penggunaan Big Data untuk Personalisasi Layanan dalam Bisnis E-Commerce. ADI Bisnis Digital Interdisiplin Jurnal, 5(1), 51–57. https://doi.org/10.34306/abdi.v5i1.1098
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Hak Cipta (c) 2024 Silvia Septiani, musthofa, Putri Seviawani (Author)
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