Drive Campaigns : "Anti-Sharing Images/Photographs Harassing Women On Instant Messaging Apps Phone Visting"

Abstract

The presence of cross-platformmessaging apps on smartphone allows people to instantly
share information and images/photos. However, the development of this information
technology also opens opportunities for the spread of gender-based of images/photos that
tend to harass women. The act of harassing women through images/photos, whether
producing or sharing them can be categorized as a violation of the law, as regulated in Law of
the Republic of Indonesia No. 7 year 1984 on the Ratification of the Convention on the
Elimination of All Forms of Discrimination against Women. This study focuses on the
importance of campaign of"Anti-sharing images/ photos that harassed women in instant
messaging apps on smartphone? as a form of social and cultural responsibility in the
community. Qualitatively, the discussion uses the theory of design sociology as a solution to
solve problems through campaign media. The results of this study discussions are expected
to build public awareness to stop sharing habits or create images /photos that harass women,
and invite people to jointly fight it.