Factors Affecting the Intention to Use Roof Solar Panel in Households in Indonesia

Mohamad Bilal; Erna Andajani

doi:10.34306/ajri.v5i1.895

Authors

Mohamad Bilal University of Surabaya
Erna Andajani University of Surabaya

DOI:

https://doi.org/10.34306/ajri.v5i1.895

Keywords:

Solar Panel Technology, Households, TAM, Perceived Cost, Lifestyle

Abstract

The purpose of this study is to identify the factors that influence household intentions to use Roof Solar Panels at home. This research combines the theory of the Technology Acceptance Model (TAM) and the Diffusion of Innovation (DOI) theory. Respondents in this study were 300 households or household decision makers in Indonesia. This study has 6 hypotheses. The analysis technique of this research is Structural Equation Model (SEM) using Partial Least Square (PLS) software. In this study it was found that Perceived Ease of Use had no significant effect on Intention to Use. Meanwhile, Awareness has a positive and significant effect on Intention to Use. There is a negative and significant effect between Perceived Cost on Intention to use. There is a positive and significant influence between Relative Advantage on Intention to use. There is a positive and significant influence between Government Initiative on Intention to use. There is a positive and significant influence between Lifestyle on Intention to use.

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