Exploration of Perceived Use of Technology  Using A Digital Business Perspective

Chandra  Lukita; Mochamad Heru  Riza Chakim; Ruli Supriati; Nuke Puji Lestari Santoso; Muhammad Farhan Kamil

doi:10.34306/ajri.v5i1Sp.984

Authors

Chandra Lukita Catur Insan Cendekia University
Mochamad Heru Riza Chakim University of Raharja
Ruli Supriati University of Raharja
Nuke Puji Lestari Santoso University of Raharja
Muhammad Farhan Kamil University of Raharja

DOI:

https://doi.org/10.34306/ajri.v5i1Sp.984

Keywords:

Use of Technology, Digital Business, Technology Benefits, Technology Challenges, Business Decisions

Abstract

The purpose of this study is to ascertain how people's opinions about technology use in relation to digital business are perceived. Ten knowledgeable respondents who have experience using technology in a digital business setting were interviewed for this study's qualitative method to data collection. The study's problems include the advantages and drawbacks of technology use, how technology affects business decision-making, and how crucial technology integration is to business strategy. The findings of the study demonstrate that utilizing technology in digital businesses can provide a number of benefits, including effectiveness, greater production, and flexibility. But there are still obstacles to be overcome, like concerns about data security and protection. Technology has an impact on business decision-making as well, particularly in terms of data processing and analysis. It is crucial to use technology into company strategy to suit client needs and boost competition. The findings of this study can help company decision-makers think about how to incorporate technology into their business plans in order to achieve success. This study looked at how people perceive how technology is used in digital businesses. A business that conducts business digitally employs digital technology as its main platform for communicating with clients and doing business. The purpose of this study is to understand how technology affects choices made in company strategy and digital business decisions. Data gathering approaches are used in the qualitative research method through in-depth interviews with ten respondents.

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