The Determinants of Entrepreneurial Intention among Generation Z during Covid-19 Pandemic: Evidence from Indonesia

Authors

  • Dety Nurfadilah Sekolah Tinggi Manajemen IPMI
  • Lintang Tiara Sekolah Tinggi Manajemen IPMI
  • Raynaldo Kharismananda Sekolah Tinggi Manajemen IPMI

Keywords:

Entrepreneurial intention, Generation Z, Covid-19 pandemic, Profit orientation, Family’s entrepreneurial tradition

Abstract

Generation Z, known as people who grow with technology, have a preference for starting their own business which is estimated to be different than other generations during the covid-19 pandemic. Understanding their behavior becomes very important because they will become the next generation that drives the economic sector. This study aimed to investigate the key determinants of entrepreneurial intention among generation Z during the Covid-19 pandemic. 225 data were collected through online tools and analyzed using partial least square – structural equation modeling. The finding indicates that entrepreneurial intention among generation Z is positively correlated and influenced by family’s entrepreneurial tradition, profit orientation, and personality traits. This study used the family's entrepreneurial tradition and profit orientation as new variables which have received little attention to determine the entrepreneurial intention. The phenomenon of covid-19aa will bring new contributions to the field of management and entrepreneurship.

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Published

2021-03-08

How to Cite

Dety Nurfadilah, Lintang Tiara, & Raynaldo Kharismananda. (2021). The Determinants of Entrepreneurial Intention among Generation Z during Covid-19 Pandemic: Evidence from Indonesia. Conference Series, 3(1), 591–604. Retrieved from https://adi-journal.org/index.php/conferenceseries/article/view/396