Penguatan Ekonomi Kreatif Lokal melalui Pelatihan Kewirausahaan Digital di Komunitas Masyarakat

Sausan Raihana Putri Junaedi; Rojali Rojali

doi:10.34306/adimas.v5i1.1132

Penulis

Sausan Raihana Putri Junaedi Departemen Bisnis Digital, Universitas Raharja, Indonesia
Rojali Rojali SPS UIN Syarif Hidayatullah Jakarta

DOI:

https://doi.org/10.34306/adimas.v5i1.1132

Kata Kunci:

Ekonomi Kreatif, Kewirausahaan Digital, Pelatihan, Pemberdayaan Masyarakat, Teknologi Digital

Abstrak

Penguatan ekonomi kreatif lokal merupakan strategi penting untuk meningkatkan kesejahteraan masyarakat dan mengurangi ketergantungan ekonomi pada sektor formal. Namun, para pelaku ekonomi kreatif lokal sering menghadapi kesulitan dalam memanfaatkan teknologi digital untuk memperluas usaha mereka. Oleh karena itu, pelatihan kewirausahaan digital menjadi salah satu solusi potensial dalam meningkatkan daya saing dan pengembangan usaha kreatif lokal. Penelitian ini bertujuan untuk menganalisis dampak pelatihan kewirausahaan digital terhadap pemberdayaan ekonomi kreatif lokal, terutama dalam hal peningkatan pengetahuan, keterampilan, dan daya saing pelaku usaha. Metode yang digunakan adalah pendekatan kualitatif dengan studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi, dan analisis dokumen dari komunitas masyarakat yang mengikuti program pelatihan. Hasil penelitian menunjukkan bahwa pelatihan kewirausahaan digital secara signifikan meningkatkan kapasitas usaha kreatif, khususnya dalam aspek pemasaran digital, manajemen bisnis, dan inovasi produk. Selain itu, faktor-faktor pendukung seperti akses terhadap teknologi dan kemampuan beradaptasi dengan perubahan digital juga memainkan peran penting dalam kesuksesan pelatihan ini. Penelitian ini menyimpulkan bahwa pelatihan kewirausahaan digital memiliki potensi besar dalam memperkuat ekonomi kreatif lokal. Namun, untuk mencapai keberlanjutan ekonomi yang lebih luas, diperlukan dukungan berkelanjutan dari berbagai pemangku kepentingan. Rekomendasi diberikan kepada pemerintah dan lembaga pelatihan untuk memperluas program serupa guna memberdayakan pelaku ekonomi kreatif di era digital.

Unduhan

Data unduhan tidak tersedia.

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